How I Became the #1 Affiliate for Traffic Secrets (Affiliate Marketing EXACT Strategy Revealed)
- How I became the number one affiliate for this book ,( cheering) Traffic Secrets, during its launch. Today in this video, I'm gonna be showing you the exact strategy, theprocess, the deterioration, to how I did about $300,000 in sales and about $120,000 plusin affiliate commissions and how I became thenumber one in that launch, in that contest, even thoughthere were a lot of people in there with perhaps a much bigger list, a much bigger following, better attraction by the working group, but how I managed to doit all and strategize, exploiting these various skills. And if you watch to the end of this video, you will really picture whatreally differentiates the top affiliates from everybody else, extremely when youhave the right strategy, when you understand the numbers, and when you have a processin order to make this happen.You ready? Let's begin. - Peng Joon. - Peng Joon. - Peng Joon is here.( startling music) - I miss you to set your beliefs high because I will massively transcend them. So a quick backstory to this.( joyful music) Today you're gonna see behind the scenes to how I'm gonna be planning and orchestrating the entirething to support him again. Hopefully come in at number one. All of our sales , noneof that is being tracked.I was extremely upset. Oh my deity. In order to win this contest, to come in at number one, I knew that first of all, some data and some multitudes. About three years ago, RussellBrunson launched this work, Expert Mystery, and same thing here. When he propelled thisbook, he had a contest, and I came in number one as the affiliate for this contest as well. When I came in number one at that time, I sold 6,000 copies of this record so I had a rough idea, a roughgauge because I had data, and I knew that if I wanted tocome in at number one again, there's a good chance that I need to sell at least 6,000 diaries again.I'm gonna be showing youthese different steps, but I'm too gonna demonstrate youthat this entire thing happened in three different phases. If you're gonna build the most of this, I hope you're taking notestogether with me today,' compel this is gonna be oneof the most profitable videos you'll probably watch when itcomes to affiliate marketing. Three different phases. There is the pre-launch, so before the launching actually happens, what happened behind thescenes, the strategy behind it, how I prepped for it. There is the launchitself, the launch period, which is a three week stage, and then there is the post-launch.Now in order for thisentire thing to happen, chapter number 1, the pre-launch, I needed to, number 1, begin with the end in knowledge. I needed to begin by thinking about how many diaries do I need to sell in order to come in at number one. So based on this previous opening, I knew that I had to sell6, 000 mimics on the front end. Now what does 6,000 copieson the front end mean? So to give an example, I'm gonnamake this tactical as well, this video here today. The affiliate fee, intend in order to promote the book, and if people bought it, you would get a commission, on the front end, youwould only get a dollar,' cause there's hardly any perimeters on this. After printing and carrying, Russell probably losesmoney on the front end.But give or take, the affiliatecommission is about 40% on the back end. If a person takes up on the improvement, if they take up the upsell, you get paid a commissionover there as well. So I knew that an average cart value, meaning whenever an averageperson goes to this thing, on average, the payout forfree plus carrying move, which is a typicalsales process like this, is about 50 bucks. So I knew that if I sold 6,000 facsimiles, just like what I did with Expert Mystery, 6,000 beings proliferated bya $50 median go-cart value is nearly $300,000 in marketings, okay? So notice what I'm doing right now.In the pre-launch stage, I'mbeginning with the end in mind, by understanding my numerals first. I know I've got to sell 6,000 journals. That solutions in $300,000 in marketings. That get me approximately4 0% committees. It would be about $120,000. So I knew that the worstcase situation, the maximum, my break-even point if Iwere to use Facebook ads or paid ads, I can spend up to $ 120,000 before I start losing money. And by the way if you arepromoting somebody else's product, it's not just about utilizing this. It's about exploiting the strategies that I used in this launch implemented in whateverbusiness you're in. The next thing I did in the pre-launch is I had to build up a warm audience. So I knew that this launchwould happen on March the 17 th was the pre-launch, andif I were to merely guided ads on March 17 th, just likewhat everybody else is doing, I would have the same resultas what everyone is gonna get.Right? So before March 17, oneof the things that I did is I intentionally formed a video, and I leant this out about three weeks before this launch happened. So in about the first week of March, I actually sagged this hip-hop video, okay? You may or may not have heard it. Undoubtedly if you'vebeen watching my trash, you probably have, butthis was a rap video that I liberated threeweeks before the launching. As you can see, it was about a month ago, and it get 1.6 million views. Now this video that gota ton of dates, tons of shares, where I gota lot of various types of people in this video, including Russell Brunson. I aged this video strategically so that it becomes outjust before this launch.And the whole purpose of that is to build up a warm audience. Now, what is a warm audience? A heated public is peoplethat know who you are, that know you exist, and they're not watchingyou for the first time. I knew that if you runads to a warm audience, your cost to acquire customersis always less, 100%. So before this launchhappened on March the 17 th, I articulated this video out onthe first week of March, and I guided it for video goals. So in other words, I paid Facebook, feed it as a video end campaign to show it to targeted beings. Who did I demonstrate that is something that? I registered this to peoplethat is into Facebook, Facebook page admins, parties that's in theclick moves society, people that like Grant Cardone, beings that like Digital Marketer, people that like Gary Vaynerchuk, so I'm targeting all these parties, people whom I feel wouldbe interested in traffic, parties that would beinterested in paid ads, and my rap video was based upon that. It was on an abusive tie-in of an advertising platform, right? So what is the purpose of doing that? The reason why you wantto do something like that is so that you can re-target them, which is the key word here.So out of the 1.6 millionpeople that watched, I'm now should be going to Facebook, and I'm creating a custom audience. Now we're going a bit technological now. If you don't know what that is, watch my other videoson Facebook seminars, right after this video , not right now. I originated a custom-built public of people that have watchedthis video by at least 50%' compel I is a well-known fact that ifthey watched at least 50%, they probably got someentertainment value. They chortled a little bit. They now know I exist, and I've established some sort of value and relationship with them. And I know that in the future, whenever you develop and make first, whenever you ask forsomething in the future, it's always easier. So this is still laying in the groundwork. That's its second phase. What are you able do consistentlyto build up warm publics? Then the next thing that I didwas I started developing videos on my YouTube channelthat is all about traffic, and again, because this is on YouTube, you probably noticedthese videos that used to go before the launch actually happened.And notice how it is actually entitled. All this entire playlist that I propelled with a entire giveaway back then, every single episode was about traffic. It was about how to gethigh-paying clients. It was about how to build your directory. It was about content marketing. It was about paid traffic. It was about the Dream 100, about Instagram marketing, all these different things. I contributed 10 approaches and in total, and they were all optimized with the keyword congestion confidentials, traffic confidentials, traffic mysteries. And the above reasons for that is because I know that at the time of me exhausting it, there would be no SEO value, but when Russell releases this volume, there used to be beings on YouTubetyping in Traffic Secrets, and this in fact wouldbe an evergreen entitlement because as this bible gets out, and if it becomes a numberone New York Times bestseller, there would be a lot of people in future that is gonna be searching for that keyword, traffic secrets.So now it's also a longterm mean, but I am now contesting for a keyword that is not yet competitive, knowing very well that infuture, when this volume launches, it is going to be researched for. So there's still a pre-launch. I'm laying the groundwork. Then at the same time, pre-launch also makes thinking about why should somebody buy through you and not some other affiliate. That's an important question. This is especially applicableif you are competing in a gap where there aretons of affiliates, so for me, what I did was I generated apage that talks about this record and how you would get allthese different bonuses, these five bonuses, if youwere to get it from me. And the way I ever think about offers and the nature I organize furnishes is to think about these three components. First one is DIY, do it yourself, which is always the one thathas get least comprehended value. Number two is does so with you. And amount three is done for you. If you're gonna startincreasing your perceived significance for a product, programs, and works, always "ve been thinking about" how canyou include' does so with you' and' done for you' itemsas one of the purposes of your offer.You see, what most affiliatesdo is as part of their furnishes, they have this thing that I calldiarrhea bonuses, okay? You has been possible to realise it before. They have this long list of bonuses like some private name, low quality stuff, but the reason whythey're diarrhea bonuses is because they're all nonsense. There's a lot of turd. You don't want to be a marketer that's offering diarrhea bonuses, okay? Notice I only "ve got five" bonuses, but these five bonuses arestructured around something that augments thepurchase of this notebook. This volume is do it yourself. Ask yourself what makes a great render. And how can I have' done withyou' and' done for you' factors that complements that main theme rather than having 100 random things? What I did was, and thisis absolutely insane, I offered an event ticketfor people to come, learn, and train with me sothat I could help them applied the strategies in place.Now what is a live occurrence? A live event is more of a' done with you' type of thing, right? If they can't come, they getthe live episode records, which is' do it yourself ', but be pointed out that as part of the present, I'm too paying out thechecklist on what to implement. I'm too devoting out thedifferent systems and processes to automate and rationalize congestion better, and I'm too returning out myfree plus ship move, a sales funnel, an actual one that has done over amillion dollars for me that are able exercised, and these are thekeywords you want to use. Plug and play, replica andpaste, fill in the blanks. The paroles that I justused are commands that imply that you have done theheavy lifting for them. You don't have to lift a finger. That's what one wants. People want the process. They want the tools. They miss the checklist. They want your script. And if you can give them these things, hand it to them on a silver-tongued patter, that is when it suggests it's done for you.These are the five things. Now, if I were to go a littlebit deeper into my offering, there are also a few questions to this. I is a well-known fact that if 6,000 people bought from me, and if I were to do thisevent, I need a rough reckon because not everyone will come, especially if they'vegot this ticket for free. We all know this. Whenever parties get free stuff, beings don't really appreciate it. But a bigger problem for meis if I've got 6,000 beings, and I'm doing one in theUS and one occurrence in Asia, if I've got a grand ballroom of 3,000, 3,000 beings, which I don't mind doing if parties actually show up, but I know that in reality, that's not gonna happen, and the problem is, I can'tgauge if it's gonna be 10%, which is 300 beings, or 80%, which is like, 2,600 beings, 2,400 beings, right? So what do I need to do? In order to better to see who's actuallycoming, here's what I did, and if you've been to my events, my phenomena are always about $2,000. I said we're waiving offthe tuition fee of $2,000, and you only need to come to the event by flooding a small cloths fee of $97, which is a no-brainer' cause I ever do myevents in five ace inns, and $97 is a price point that will enable me to seeif they're actually serious.If soul fees $97 to come, probabilities are, they're certainly gonna come, right? Unless there's a last-minuteemergency that happens, and if they can't make it, still good. They'll still get thelive event recordings to get all the bonuses justby buying the $ 10 record. So this is what's called anirresistible offer, right? Precisely by coming this $10 volume, they get all these bonuses and processes and videos aswell to complement it, okay? So this is still the groundwork, laying the groundwork.I'm beginning with the endin mind, preparing for war, which is what you want to be doing. Most parties just go into something blind. Now because of that as well, because I made this up early with contriving and scheduling, at the time of writing of me doing this, if you were to type intraffic confidentials bonus, my page now, okay, this is an ad. So this doesn't count, but organically, my page Traffic SecretsBonus grades number 1 for the keyword if parties are looking fortraffic mysteries bonus, okay? So it's optimized becauseI scheduled it that way and because of that, retain, I talked about YouTube as well and creating videos.My video is also peculiarity at the time of me doing this video on the first sheet of Google, so both as a Google search result and as a YouTube search result. In other names, beginningwith the end in head , now that I understand the numbers , now that I've laid out the groundwork, then that allows me to prepare myself to go into phase numbertwo, which is the launch. Now during chapter number one, one of the things that Idid was I was get beings into a waitlist first. So I had the sheet set up. I was coming all thesedifferent beings in there. I started promoting it because I want to get affected this thing hard-boiled the moment the cart opens. Now during the pre-launch, so during this timeframe, we got about 15,000 parties into the waitlist, and then with all those things, this is like building a house, right? This is the groundwork.Then we move on to phase number two. Now phase number two is the launch. Now if you're following mybehind-the-scenes series, you'll know that it's crazy, but the day we opened the cart, we actually sent out the mistaken attach. Our firstly email thatwent out 2 1/2 hours ago , none of the sales from thatfirst email is attributed to us, and over 7,000 people have sounded on it, and over 250 beings havebought from that join, and it's 4:30 right now, so. Oh my divinity. And that association, theweird thing was, wreaked. People could still check out, but we weren't gettingcredited for the sale. So we were really perplexed at first. It was like, "Oh, why issales moving so gradually? " We realized that thelink structure was wrong, and we actually had a huge disadvantage for like the first two daysbefore they managed to fix it and ascribe us back the sale later on, but during the launch itself, that is when because we havelaid out the preparation, what did we do? This was really now runningthe ads to my warm audiences.Remember the warm audiencesfrom the rap video and on top of all of the other videos that I still have been consistent? So we switched on the ads. Our YouTube videos are still running. Our Instagram swipe-ups. I'm still sending peopleinto the waitlist. So I'm now going traffic fromall these different sources into the launch sheet, okay? But here's the thing. This is the thing thatmost people don't see. Most affiliates are short term. They recall, "Oh, this book on average, "I are able to obtain X amount of dollarsfor promoting this book." Therefore they only look at the front end. Now I want you to noticewhat I've done so far. I understand what is my endgame.I know that my endgame isI'm gonna get 6,000 buyers, so 6,000 figures in emailsthat is high quality' cause they actuallyutilized a credit card, and I know that from experience, I will have gotten maybeabout 30,000 emails of extends that may or may not be qualified in order to get 6,000 purchasers. So I'm asking myself, "Whatam I gonna do with this list "during the post-launch? "What happens after? " You learn, the reason why I can still pay $125,000 on ads and still break even from the sales, it will still be a huge triumph. Here's why.' Cause I'm still buildinga list of 30,000 free of charge. That's number 1. I'm getting a list of 6,000 parties free of charge, number two. And what do I do with it? So what I'm gonna do withit or at least initial strategy, was to do that live eventin two parts of the world, in the US and in Asia, andthe whole structuring of this all happened before thevirus and the crisis, right? Before authority was on lockdown, before each country to shut down.So I realized that there's aproblem now because chances are when I do the occasion, whenthis thing blows over, when it's safe to do so, there will still be that fear, and surely attendancerate be adversely affected. So I is necessary to rotated. I knew that the best mode Ican serve people and add value is when people come to my live occasions because that's when it's experiential, and I is a well-known fact that from my past knows when people come to my live incidents, whenever I make an offer at the end, a good percentage of peoplewill take me up on that offer because they've alreadygotten great value, and I've established goodwill. I've given them immense stuff, and whenever you give people value, they'll be more inclinedto take up an present, right? So because of that, I know that I needed todo something different. So on top of the events, one of the things that I did was I came Russell Brunsonto do a webinar with me, and in fact, that's actuallyhappening in about, serviceman, it's happening 14 hours from now So 14 hours from now, I'mgonna be doing a live webinar with Russell, and we'regonna be making an offer, and the mode we're doing itis we wanted to over-deliver, and we're giving everyone thatbought through me in my schedule to come attend this webinar, okay? So it's not about the front end sales.Imagine this, okay? So this webinar, we arecounting 10,000 registrants, and as of right now, "were having" 8,930 beings registered. This is gonna be a crazy webinar. I just wanted to made over 10,000, so we still have about halfa day to make it happen. I'm sure this is right we'll exceed that amount, but I know that out of the1 0,000 parties that registry, approximately 30% of beings will be displayed. Now, this is like pre-crisis. Post-crisis, I actually feel that turn-up rates are actually higher now because everyone's stuckat home in quarantine, and they're bored. So who knows? I know that if 30% is an indication, that would be 3,000 beings in a webinar, and depending on what the present is, again, I know that based on past experience, if I have a $ 2,000 offeron a semi-warm public, it's possible to get a 10% close charge on a $2,000 offer.So 10% of 3,000 beings would be 300 customers multiplied by $2,000 premium stage. That would be $ 600,000. I crave you to notice now. Undoubtedly, the result's not usual. You know, there's just somany different factors. It depends on your experience, if you're good at closing, all of that, right? But what I'm trying to show you here is that the numbers isalways in the back end while most people focus on the front end, which is the $ 20 auction. So it's not about get $100,000 to get about $ 120,000 in sales. It comes from the fact that I'm build a schedule, a directory of leads-in, a listof buyers, and longterm, if you give your schedule well, if you treat your customers well, they will follow you for life, and the lifetime value ofthat is gonna be way more than precisely the front end, okay? Another thing youhopefully are taking away right now is this. In affiliate marketing, ifyou're not house a directory, you're not house your own business.Whenever I promotesomebody else's make, which I don't do often, by the way, I want to support them becauseI believe in that product. Yes, but at the sametime, I always make sure that I'm building my inventory. You need to be building your roster. I attend the mistake that manyaffiliate marketers do, simply promoting somebody else's produce without creating thisbridge, this connect sheet, where they captivate their items first,' begin this launch is three weeks long, and I knew that a lot ofpeople have improved such lists. They would expend it, and most of their saleswould be on the first day, and that's why I was theunderdog for a really long time for this launch, butthe highway I looked at it was as a marathon, and on thelast five days, the last week, that was when we really endedthe marathon with a sprint.That is when we scaled ourads, propagandized all, and when it comes to phase number two, so this is where I talkabout the sequencing of launching anything. This could be your own offer. This could be somebody else's offer. But in the sequence of emailsand in the telecommunications, there's always threedifferent phases as well. In your communication, parties make decisions based on these three things. Number one is based upon spirit, which is the most powerful thing ever. Why did you buy thatfancy watch, that gondola? Probabilities are it's not becauseof the functionality. Most things that you owntoday is emotional-driven, which is basically whatyou need to communicate to your public ifyou're gonna sell better. So in my emails, when Iwas promoting this diary, first stage is always emotion-based. What is the emotionaround traffic right now? So I'm thinking rightnow, parties are fearful.People are fixed at home. The lockdown just happened, and more than ever, it's so crucial to understandhow to drive traffic, how to rotate online, how to understand thesedifferent platforms, Facebook, YouTube, Instagram, right? What is that core message based upon? It's based upon sentiment. There's a ton of fear right now. There's a ton of panic, and ifyou want to stay in the game and grow from this time of crisis, you've got to understand howto get traffic online, right? So notice that first angle. That's ardour. Then at the same time, time number two, the second angle that you want to utilize in your messaging is logic.Now this is the left brain people. Now most of the time, parties would say this. They say, "Oh, I don't makedecisions based on emotion. "I'm a extremely logical person." That's also not true. Most people make theirdecisions based on emotion and back it up with logic. You need to understand in your messaging. How can you have logical things in there? So this is basicallythe numbers, the steps. So logically, here'swhat's gonna happen, right? So logically if you think about businesses and Facebook right now, "whats happening"? So why you want to double down on traffic in Facebook right now.It is because as retailers get shut down, when F& B gets shut down, when most brick and mortar businesses can't continue their daily operations, the first thing they cutis Facebook ads depleted. Number two, as beings are fixed at home, and their noses are on theirscreens, what are they doing? They are just watching andhaving their hearts glued on social media. So if you think about thesetwo magnetisms, sell magnetisms, number one, what has happenedto the demand for ads? The is asking for ads has actually declined because business ownersare stopping their ads because they can't fulfill their lineups because they can't open supermarket. At the same time, what'shappening to supply? Supply, which is the amount of parties that is watching stuff onFacebook has actually increased. So logically , notice my choice of words. So logically, what doyou think is gonna happen to the price of ads? Logically, what willhappen to the price of ads when expect comes andwhen render increases? Economics 101, tolls will be increased, which is exactly what'shappening right now.So all the more, logically speaking, you should be doubling down on Facebook and understanding how toget more traffic, right? So that's from a logical perspective. Now the issues to again, Iwant you to ask yourself, is in your sell, in your messaging, are you utilizing these different things in your sequencing of your emails, in your Facebook ads, in yourmessaging, in your webinars? The third angle is to always close it out with some sort of urgency. If not now, then when? Why would it be distressing ifthey don't take action now? So for me, I did different prize sucks, but that's all gonna go awayafter this open age, okay? So I'm taking it away, so that's seriousnes, so that's why you need to act now. So the best way to close off anything is by making it agonizing ifthey don't take action now. I'm not talking aboutfake urgency or dearth. I'm talking about, like, a real compelling reason why it's going to be painfulif they don't take action now.How can you close it offwith urgency and scarcity? It "couldve been", well, I'mdoing this live webinar. It's happening next Thursday, but if you miss out, then it's gone. It could be I'm doing this event. There's a physical capacity to this event. I've already booked this place. We is impossible to fit 70 people, and when it's gone, it's gone, right? So what is that urgencyand scarcity for you? So that was how we strategizedthe entire phase two to bring us to phase 3. Phase three is post-launch, and right now, it's post-launch, like I mentioned. So for example, in front of me right now, this is the traffic workshop. So we are beginning in 14 hours, okay? Close to 10,000 parties registered, and the whole thing hereis you just got slammed, Google slammed, Facebookslapped, corona slammed, and you're about to lose everything. What are three secretsyou have to do right now within the next 72 hours ifyou're gonna save your business and grow exponentially, okay? So this is again, post-launch. What do you do after? The money's not on the front end.The money's always in the back end, okay? So you want to be ableto serve the buyers more, and that's when we're getting beings to come to this workshop. Now depending on whenI release this video, this workshop will probably be over. If we do this site to make itevergreen or have the replay, the link will be belowthis description box. You might want to checkthat out to show you and to deconstruct what we did so that you can see for yourselfand pour spoof and exploit and prototype that for yourself, okay? So all in all, that'sbasically what I did.That's what I did to becomethe number one affiliate for Expert Mystery aswell as Traffic Secrets, these two openings, with proposing, with understanding numbers, with having the confidenceto go in actually aggressive because I knew what I wasgonna do in my back end to generate $ 300,000 in auctions with about $130,000 in commissions and make all of that happen. I hope you experienced behind-the-scenes. As always, let me knowin the comments below what your biggest takeaway is, and if you enjoyed this video, go ahead and like and subscribe.It times help the channel out a little bit, and it tells YouTube that I'm actually puttingsome sort of value up there. Appreciate you guys, and Iwill see you in the next video ..
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